{"id":4938,"date":"2014-09-21T09:09:33","date_gmt":"2014-09-21T06:09:33","guid":{"rendered":"http:\/\/www.altensis.com\/en\/?p=4938"},"modified":"2014-09-22T09:48:25","modified_gmt":"2014-09-22T06:48:25","slug":"1500-magaza-yesillendi","status":"publish","type":"post","link":"https:\/\/www.altensis.com\/en\/2014\/09\/21\/1500-magaza-yesillendi\/","title":{"rendered":"1500 Ma\u011faza Ye\u015fillendi"},"content":{"rendered":"<p><strong>\u00c7evre hassasiyeti ve enerjiyi verimli kullanma ihtiyac\u0131 perakendecileri yeni aray\u0131\u015flara y\u00f6nlendiriyor. ABD\u2019de yeni ma\u011fazalar\u0131n y\u00fczde 38\u2019i \u2018ye\u015fil\u2019. 1500 ye\u015fil ma\u011faza olan T\u00fcrkiye\u2019de de bu rakam 2 y\u0131lda 2\u2019ye katlanacak.<\/strong><\/p>\n<p>D\u00fcnyada \u00e7evre duyarl\u0131l\u0131\u011f\u0131n\u0131n y\u00fckselmesi ve enerji tasarrufuna e\u011filimin artmas\u0131 perakende yat\u0131r\u0131mlar\u0131n\u0131 da etkiliyor. Zara\u2019dan WalMart\u2019a pek \u00e7ok dev perakendeci yeni ma\u011fazalar a\u00e7arken \u2018ye\u015fil bina\u2019 stat\u00fcs\u00fcndeki gayrimenkul ve AVM\u2019leri tercih ediyor. \u00d6zellikle ABD\u2019de h\u0131zla y\u00fckselen bir ye\u015fil perakende trendi var. Ara\u015ft\u0131rma kurulu\u015fu MCGraw Hill\u2019in son raporuna g\u00f6re restoranlar dahil olmak \u00fczere, ABD\u2019deki perakende zincirlerinin yeni proje alanlar\u0131n\u0131n y\u00fczde 38\u2019i ye\u015fil sertifikal\u0131. 2015\u2019te ise bu oran y\u00fczde 52\u2019ye ula\u015facak.<\/p>\n<p><strong>AVM Say\u0131s\u0131 \u0130kiye Katlanacak<\/strong><\/p>\n<p>T\u00fcrkiye\u2019de de benzer giri\u015fimlerin ba\u015flad\u0131\u011f\u0131 dikkat \u00e7ekiyor. Ye\u015fil bina kullan\u0131c\u0131 ve geli\u015ftiricilerine dan\u0131\u015fmanl\u0131k hizmeti veren Altensis\u2019in orta\u011f\u0131 Serkan Emin, \u00fclkede ye\u015fil bina sertifikas\u0131 alan 10 AVM bulundu\u011funu, 10 AVM\u2019nin de ba\u015fvuru yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. En \u00e7ok bilinen iki sertifika sisteminin BREEAM ve LEED oldu\u011funu kaydeden Emin, \u2018\u2019Beklenti y\u00fckseldi\u011fi i\u00e7in baz\u0131 mevcut binalar da revize ediliyor\u2019\u2019 diyor. T\u00fcrkiye\u2019de AVM ve caddelerde toplam ye\u015fil bina say\u0131s\u0131n\u0131n bin 500\u2019\u00fc buldu\u011funu kaydeden Emin, \u015fu bilgileri veriyor: \u2018\u2019Proje a\u015famas\u0131ndakiler de tamamlan\u0131nca 2 y\u0131lda y\u00fczde 120\u2019lik bir art\u0131\u015fla toplam ye\u015fil ma\u011faza say\u0131s\u0131 3 bin 300\u2019e \u00e7\u0131kacak. Ye\u015fil ma\u011fazalar enerji t\u00fcketimini d\u00fc\u015f\u00fcr\u00fcyor ve bu maliyetin \u00e7ok y\u00fcksek oldu\u011fu perakende sekt\u00f6r\u00fc i\u00e7in \u00f6nem arz ediyor.\u2019\u2019<\/p>\n<p><strong>Migros Bodrum\u2019daki Ma\u011fazas\u0131nda Uygulad\u0131<\/strong><\/p>\n<p>Starbucks\u2019\u0131n 17 \u00fclkede 400 \u015fubesine LEED sertifikas\u0131 ald\u0131\u011f\u0131n\u0131; Best Buy, Zara, Burger King, Converse gibi dev perakendecilerin pek \u00e7ok yerde, a\u00e7acaklar\u0131 yeni ma\u011fazalar\u0131 i\u00e7in ye\u015fil bina sertifikas\u0131 arad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Serkan Emin, T\u00fcrkiye\u2019de Migros ve KFC\u2019nin bu alanda \u00f6nc\u00fcl\u00fck etti\u011fini s\u00f6yl\u00fcyor. Emin, \u2018\u2019AVM\u2019ler hari\u00e7, ba\u011f\u0131ms\u0131z bir ma\u011fazas\u0131 \u2018ye\u015fil\u2019 tasarlayan ilk zincir Migros. Bodrum\u2019daki bir ma\u011fazalar\u0131na LEED Gold sertifikas\u0131 ald\u0131lar. KFC\u2019nin Bostanc\u0131\u2019daki restoran\u0131 da sertifikal\u0131. Yava\u015f yava\u015f bu talep moda markalar\u0131n\u0131n ba\u011f\u0131ms\u0131z ma\u011fazalar\u0131na da kay\u0131yor. G\u00f6r\u00fc\u015fmeler ba\u015flad\u0131.\u2019\u2019 diyor.<\/p>\n<p><strong>Ma\u011fazan\u0131n M\u00fc\u015fteri Trafi\u011fi %20\u2019ye Kadar Artabiliyor<\/strong><\/p>\n<ul>\n<li>McGraw Hill\u2019in raporuna g\u00f6re, ye\u015fil ma\u011fazalar\u0131n enerji maliyeti ortalama y\u00fczde 15 azal\u0131yor.<\/li>\n<li>Operasyon maliyeti y\u00fczde 8 gerilerken, m\u00fclk de\u011feri y\u00fczde 10 civar\u0131nda art\u0131yor.<\/li>\n<li>Ye\u015fil AVM yat\u0131r\u0131m\u0131nda maliyet, sertifika cinsi ve projenin b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re, in\u015faat maliyetinin y\u00fczde 2 ila 5\u2019i aras\u0131nda art\u0131yor.<\/li>\n<li>Perakendecilerin y\u00fczde 73\u2019\u00fc artan enerji verimlili\u011fi, y\u00fczde 62\u2019si y\u00fcksek at\u0131k geri d\u00f6n\u00fc\u015f\u00fcm\u00fc gerek\u00e7esiyle ye\u015fil binalar\u0131 se\u00e7iyor.<\/li>\n<li>Ye\u015fil ma\u011fazalarda m\u00fc\u015fteri trafi\u011fi y\u00fczde 4-20 aras\u0131 art\u0131yor. T\u00fcketiciler \u00e7evre duyarl\u0131l\u0131\u011f\u0131ndan etkileniyor. I\u015f\u0131kland\u0131rma ve havaland\u0131rmada ortam iyile\u015ftirmesi pozitif etki yarat\u0131yor.<\/li>\n<\/ul>\n<p><strong>T\u00fcrkiye\u2019de Ye\u015fil Bina Sertifikas\u0131 Olan AVM ve Ma\u011fazalar<\/strong><\/p>\n<ul>\n<li>Palladium Antakya<\/li>\n<li>Deepo \u0130stanbul<\/li>\n<li>Adapazar\u0131 Ada<\/li>\n<li>Akasya Ac\u0131badem<\/li>\n<li>Akbat\u0131<\/li>\n<li>Anatolium<\/li>\n<li>Forum Kayseri<\/li>\n<li>Manisa Magnesia<\/li>\n<li>Marmara Park<\/li>\n<li>Tarsus Tarsu<\/li>\n<\/ul>\n<ul>\n<li>Maya Migros Bodrum<\/li>\n<li>Macro Center Ala\u00e7at\u0131<\/li>\n<li>KFC Bostanc\u0131<\/li>\n<\/ul>\n<p style=\"color: #000000;\">Haberin g\u00f6rseline ula\u015fmak i\u00e7in l\u00fctfen<a href=\"https:\/\/www.altensis.com\/en\/wp-content\/uploads\/2014\/09\/Habert\u00fcrk-1500_MA\u011eAZA_YE\u015e\u0130LLEND\u0130-21.09.2014.jpg\">\u00a0t\u0131klay\u0131n\u0131z.<\/a><\/p>\n<p style=\"color: #000000;\">Kaynak: Habert\u00fcrk\u00a0Gazetesi, 21.09.2014<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evre hassasiyeti ve enerjiyi verimli kullanma ihtiyac\u0131 perakendecileri yeni aray\u0131\u015flara y\u00f6nlendiriyor. ABD\u2019de yeni ma\u011fazalar\u0131n y\u00fczde 38\u2019i \u2018ye\u015fil\u2019. 1500 ye\u015fil ma\u011faza olan T\u00fcrkiye\u2019de de bu rakam 2 y\u0131lda 2\u2019ye katlanacak. D\u00fcnyada \u00e7evre duyarl\u0131l\u0131\u011f\u0131n\u0131n y\u00fckselmesi ve enerji tasarrufuna e\u011filimin artmas\u0131 perakende yat\u0131r\u0131mlar\u0131n\u0131 da etkiliyor. Zara\u2019dan WalMart\u2019a pek \u00e7ok dev perakendeci yeni ma\u011fazalar a\u00e7arken \u2018ye\u015fil bina\u2019 stat\u00fcs\u00fcndeki gayrimenkul [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3,1,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4938"}],"collection":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/comments?post=4938"}],"version-history":[{"count":1,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4938\/revisions"}],"predecessor-version":[{"id":4940,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4938\/revisions\/4940"}],"wp:attachment":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/media?parent=4938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/categories?post=4938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/tags?post=4938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}