Turizmde art\u0131k turist de turizm yat\u0131r\u0131mc\u0131s\u0131 da \u00e7evre dostu binalara y\u00f6nelmeye ba\u015flad\u0131. T\u00fcm d\u00fcnyada ye\u015fil bina kriterlerine uygun tasarlan\u0131p i\u015fletilen otellerin say\u0131s\u0131 art\u0131\u015f g\u00f6sterdi. ABD’nin \u00f6nde gelen ara\u015ft\u0131rma kurulu\u015fu McGraw Hill’in son raporuna g\u00f6re; otel zincirlerinin sahip oldu\u011fu binalar\u0131n y\u00fczde 50’sinden fazlas\u0131 ye\u015fil sertifikal\u0131 olanlar\u0131n oran\u0131 2011 y\u0131l\u0131nda y\u00fczde 28 seviyesindeydi. 2015 y\u0131l\u0131nda ise bu oran y\u00fczde 64’e ula\u015facak.<\/p>\n
Altensis kurucu orta\u011f\u0131 Emre Il\u0131cal\u0131, \u00e7evre dostu turizm yat\u0131r\u0131mlar\u0131na ilginin 4 y\u0131lda y\u00fczde 128’den fazla art\u0131\u015f g\u00f6sterdi\u011fine dikkat \u00e7ekti. Il\u0131cal\u0131 sadece yat\u0131r\u0131mlar\u0131n de\u011fil, d\u00fcnyay\u0131 gezmek, dinlenmek ve e\u011flenmek i\u00e7in seyahate \u00e7\u0131kan turistlerin ve k\u00fcresel anla\u015fmalar yapan firmalar\u0131n da ye\u015fil otellere ilgisinin artt\u0131\u011f\u0131n\u0131, ye\u015fil otellerde doluluk oranlar\u0131n\u0131n ve sirk\u00fclasyonun daha y\u00fcksek oldu\u011funu ifade etti. Nitekim \u00e7evre dostu otel sahiplerinin y\u00fczde 83’\u00fc m\u00fc\u015fteri memnuniyetinde art\u0131\u015f oldu\u011funu belirtti. Il\u0131cal\u0131, “Hem turistlerin tercihinin \u00e7evre dostu otellere kaymas\u0131 hem de ye\u015fil binalarda uygulanan kriterlerin i\u015fletme ve operasyonel maliyetlerini d\u00fc\u015f\u00fcrmesi ye\u015fil otel yat\u0131r\u0131mlar\u0131n\u0131 tetikliyor” dedi.<\/p>\n
M\u00dcLK DE\u011eER\u0130 DE Y\u00dcZDE 11 ARTTI<\/strong><\/p>\n Ara\u015ft\u0131rmaya g\u00f6re ye\u015fil otel i\u015fletmecilerinin y\u00fczde 50’sinin y\u0131ll\u0131k toplam operasyonel maliyetleri farkl\u0131 oranlarda azal\u0131rken, y\u00fczde 70’inin enerji maliyetleri y\u0131ll\u0131k ortalama y\u00fczde 15 d\u00fc\u015f\u00fcyor. Yat\u0131r\u0131mc\u0131lar\u0131n y\u00fczde 70’inden fazlas\u0131 m\u00fclk de\u011ferinde ortalama y\u00fczde 11, bina yat\u0131r\u0131m geri d\u00f6n\u00fc\u015flerinde de ortalama y\u00fczde 15 art\u0131\u015f oldu. Il\u0131cal\u0131 “B\u00fct\u00fcn bu sonu\u00e7lar ye\u015fil bina sistemlerinin talep etti\u011fi enerji verimli uygulamalar, su verimlili\u011fi, at\u0131k y\u00f6netimi gibi uygulamalar\u0131n bina i\u015fletme ve bak\u0131m maliyetlerine olan azalt\u0131c\u0131 etkisi sonucu ortaya \u00e7\u0131k\u0131yor. Bu oranlar\u0131 daha da artt\u0131rmak yine otel yat\u0131r\u0131mc\u0131s\u0131 ve i\u015fletmecisinin elinde” diye konu\u015ftu. Ara\u015ft\u0131rmada ortaya \u00e7\u0131kan bir di\u011fer \u00f6nemli sonu\u00e7, ye\u015fil otellerdeki doluluk oranlar\u0131n\u0131n artmas\u0131. Ara\u015ft\u0131rmaya kat\u0131lan otel sahiplerinin yar\u0131s\u0131ndan fazlas\u0131 ye\u015fil sertifikal\u0131 otellerin doluluk oranlar\u0131n\u0131n ve m\u00fc\u015fteri sirk\u00fclasyonlar\u0131n\u0131n standart binalara oranla y\u00fcksek oldu\u011funu s\u00f6yledi. Bunun da son kullan\u0131c\u0131lar\u0131n bu konuda fark\u0131ndal\u0131klar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131n \u00f6nemli i\u015fareti oldu\u011funu dile getiren Il\u0131cal\u0131, ye\u015fil bina konseptinin sadece verimlilikten ibaret olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda kullan\u0131c\u0131 sa\u011fl\u0131\u011f\u0131 ve konforunu da hedefledi\u011fini dile getirdi. Il\u0131cal\u0131 \u015funlar\u0131 s\u00f6yledi: “Biz Altensis olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z projelerde bu sistemlerin ve uygulamalar\u0131n son kullan\u0131c\u0131 \u00fczerindeki etkilerini anlatmak i\u00e7in \u00e7aba harc\u0131yoruz. Ye\u015fil bina hareketinin ancak kullan\u0131c\u0131lar\u0131n da bu konuda bilin\u00e7lenmesi ve taleplerinin artmas\u0131 sonucunda olgunla\u015fabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Bu da giderek art\u0131yor ve \u00f6zellikle bunun fark\u0131na erken varan yat\u0131r\u0131mc\u0131lar ve oteller bu sayede markalar\u0131n\u0131 bir ad\u0131m \u00f6ne ge\u00e7iriyor. Ge\u00e7 kalanlar ise \u00f6nemli bir f\u0131rsat\u0131 ka\u00e7\u0131rm\u0131\u015f ve rekabet avantaj\u0131n\u0131 kaybetmi\u015f olacaklar.”<\/p>\n B\u00dcY\u00dcK Z\u0130NC\u0130RLER\u0130N HEDEF\u0130 OLDU<\/strong><\/p>\n Marka bilinirli\u011fi ve sosyal sorumluk a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck otel zincirlerinin ye\u015fil binalara olan ilgisi olduk\u00e7a y\u00fcksek. USA TODAY kaynakl\u0131 habere g\u00f6re, Hilton, Marriott, Wyndham, Sheraton gibi d\u00fcnyan\u0131n \u00f6nde gelen otel zincirleri art\u0131k ye\u015fil bina sertifikal\u0131 otellere sahip olmay\u0131 hedefliyor. Bu da konaklama sekt\u00f6r\u00fcn\u00fc ye\u015fil d\u00f6n\u00fc\u015f\u00fcm anlam\u0131nda tetikliyor. \u00dclkemizde de \u00f6zellikle Kanal \u0130stanbul ve 3. Havaliman\u0131 sayesinde konaklama sekt\u00f6r\u00fcnde yeni bir d\u00f6nem ba\u015flayaca\u011f\u0131na i\u015faret eden Il\u0131cal\u0131, “Bu s\u00fcre\u00e7te ye\u015fil bina kriterlerine adapte olabilen yerli ve yabanc\u0131 yat\u0131r\u0131mc\u0131lar, rekabete bir ad\u0131m \u00f6nde ba\u015flayacak. Biz Altensis olarak, \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z projelerin sahip olduklar\u0131 \u00f6zellikleri son kullan\u0131c\u0131lara ve olas\u0131 yat\u0131r\u0131mc\u0131lara en iyi \u015fekilde anlatabilmelerine f\u0131rsat sa\u011flayacak ara\u00e7lar\u0131 da olu\u015fturuyoruz. Ayr\u0131ca otel m\u00fc\u015fterisi olarak bizlerin de ye\u015fil otellerin avantajlar\u0131n\u0131 bilip tercihlerimizi m\u00fcmk\u00fcn oldu\u011funca bu y\u00f6nde yapmam\u0131z, bu otellerin say\u0131s\u0131n\u0131n artmas\u0131 i\u00e7in \u00f6nemli bir etken olacakt\u0131r” diye konu\u015ftu.<\/p>\n Haberin g\u00f6rseline ula\u015fmak i\u00e7in l\u00fctfen\u00a0<\/span>t\u0131klay\u0131n\u0131z<\/span><\/a>.<\/span><\/a><\/p>\n Kaynak: Turizm Aktuel, 25.07.2014, Sabah, 01.08.2014<\/p>\n \n","protected":false},"excerpt":{"rendered":" D\u00fcnyada ye\u015fil otellerin y\u00fczde 83’\u00fcnde m\u00fc\u015fteri memnuniyeti ve doluluk oranlar\u0131 artt\u0131. Otel zincirlerinin sahip oldu\u011fu binalar\u0131n y\u00fczde 50’sinden fazlas\u0131 ye\u015fil sertifikal\u0131 olanlar\u0131n oran\u0131 4 y\u0131lda y\u00fczde 128 art\u0131\u015f g\u00f6sterdi. Turizmde art\u0131k turist de turizm yat\u0131r\u0131mc\u0131s\u0131 da \u00e7evre dostu binalara y\u00f6nelmeye ba\u015flad\u0131. T\u00fcm d\u00fcnyada ye\u015fil bina kriterlerine uygun tasarlan\u0131p i\u015fletilen otellerin say\u0131s\u0131 art\u0131\u015f g\u00f6sterdi. ABD’nin \u00f6nde […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3,1,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856"}],"collection":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/comments?post=4856"}],"version-history":[{"count":8,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions\/4918"}],"wp:attachment":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/media?parent=4856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/categories?post=4856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/tags?post=4856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![t\u0131klay\u0131n\u0131z<\/span><\/a>.<\/span><\/a><\/p>\nKaynak: Turizm Aktuel, 25.07.2014, Sabah, 01.08.2014<\/p>\n\n","protected":false},"excerpt":{"rendered":"D\u00fcnyada ye\u015fil otellerin y\u00fczde 83’\u00fcnde m\u00fc\u015fteri memnuniyeti ve doluluk oranlar\u0131 artt\u0131. Otel zincirlerinin sahip oldu\u011fu binalar\u0131n y\u00fczde 50’sinden fazlas\u0131 ye\u015fil sertifikal\u0131 olanlar\u0131n oran\u0131 4 y\u0131lda y\u00fczde 128 art\u0131\u015f g\u00f6sterdi. Turizmde art\u0131k turist de turizm yat\u0131r\u0131mc\u0131s\u0131 da \u00e7evre dostu binalara y\u00f6nelmeye ba\u015flad\u0131. T\u00fcm d\u00fcnyada ye\u015fil bina kriterlerine uygun tasarlan\u0131p i\u015fletilen otellerin say\u0131s\u0131 art\u0131\u015f g\u00f6sterdi. ABD’nin \u00f6nde […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3,1,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856"}],"collection":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/comments?post=4856"}],"version-history":[{"count":8,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions\/4918"}],"wp:attachment":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/media?parent=4856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/categories?post=4856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/tags?post=4856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.altensis.com\/en\/wp-content\/uploads\/2014\/07\/Sabah-YESIL-OTELLER-01-08-2014.jpg\"){kind=link}
![.<\/span><\/a><\/p>\nKaynak: Turizm Aktuel, 25.07.2014, Sabah, 01.08.2014<\/p>\n\n","protected":false},"excerpt":{"rendered":"D\u00fcnyada ye\u015fil otellerin y\u00fczde 83’\u00fcnde m\u00fc\u015fteri memnuniyeti ve doluluk oranlar\u0131 artt\u0131. Otel zincirlerinin sahip oldu\u011fu binalar\u0131n y\u00fczde 50’sinden fazlas\u0131 ye\u015fil sertifikal\u0131 olanlar\u0131n oran\u0131 4 y\u0131lda y\u00fczde 128 art\u0131\u015f g\u00f6sterdi. Turizmde art\u0131k turist de turizm yat\u0131r\u0131mc\u0131s\u0131 da \u00e7evre dostu binalara y\u00f6nelmeye ba\u015flad\u0131. T\u00fcm d\u00fcnyada ye\u015fil bina kriterlerine uygun tasarlan\u0131p i\u015fletilen otellerin say\u0131s\u0131 art\u0131\u015f g\u00f6sterdi. ABD’nin \u00f6nde […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3,1,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856"}],"collection":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/comments?post=4856"}],"version-history":[{"count":8,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/posts\/4856\/revisions\/4918"}],"wp:attachment":[{"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/media?parent=4856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/categories?post=4856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altensis.com\/en\/wp-json\/wp\/v2\/tags?post=4856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.altensis.com\/en\/wp-content\/uploads\/2014\/07\/Sabah-YE\u015e\u0130L_OTELLEFT_\u0130LG\u0130_K_YILDA_%_128_ARTTI-01.08.2014.jpg\"){kind=link}